This is a full-time position, on-site at our offices in Minnetonka. This is our first dedicated marketing hire and a build-from-scratch opportunity.
Job Responsibilities
• Designing and executing marketing campaigns end to end. Examples: ecommerce relaunch, promotions, membership program, milestone company events, store grand openings and collection-buying
• Multi-store social media management - coordinating and supporting our seven store managers and keeping the brand consistent across every location
• Paid acquisition (Meta+ Google/YouTube) to a CAC/ROAS target
• Ecommerce SEO and content strategy - category and product pages, buying guides, organic growth
• Discord management
• Press releases
Requirements
• Hands-on paid media experience (Meta Ads Manager+ Google/YouTube) with a track record hitting CAC or ROAS targets
• Solid SEO fundamentals - keyword research, on-page, content briefs; ecommerce SEO a strong plus
• Email/lifecycle platform experience
• Strong campaign and project management.
• Genuine fluency in or enthusiasm for trading card games and tabletop hobby culture
Compensation: $45,000-$55,000 base, commensurate with experience. Benefits include PTO, employee discount, 401k with matching. Tools and software budget provided (ad platforms, email, SEO, design)
A full job description will be provided if we schedule an interview.